Step 1
Relaxed Consultation
1
I’ll guide the questions and do the planning for you
After our initial chat about which video would best support your goals - and once we’ve agreed on the price - the journey begins with a relaxed one-to-one video call. I’ll guide you through a few carefully structured questions to uncover what makes your business special. There’s no need to prep - just speak openly and honestly.
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This session usually lasts around an hour and a half, and I’ll record our conversation to help write a script that reflects your natural speaking style and message.
We’ll also talk through ideas for b-roll footage and agree on a filming day and location that works best for you.
THE VIDEO
PRODUCTION PROCESS
Step 2
Script & Planning
2
Clarifying your message and getting everything ready
Using the recording and notes from our consultation, I’ll put together a script that sounds like you - clear, natural, and flowing smoothly. You’ll have a chance to review it and suggest any tweaks so it feels completely right.
At the same time, I’ll create a filming plan outlining what we’ll shoot - so everything runs efficiently on the day.
Step 3
Filming Day
3
Relaxed but professional filming that works for you
We’ll film the main part of your video with you reading your script from a teleprompter - it helps keep the filming process smooth and relaxed. If it doesn’t feel comfortable at first, that’s totally normal - usually it takes a few goes talking through your script on camera until you feel relaxed and natural.
If you'd prefer not to use a teleprompter, we can film in shorter sections instead. Just keep in mind this takes longer, as you'll need time to memorise each part before filming.
For more relaxed videos, we can also go with an unscripted, ad-libbed approach - just speaking naturally without a set script. This can feel more authentic, but it usually takes longer to film and adds more time in the editing stage, as I’ll need to trim and shape the best parts into a flowing final video.
Step 4
Editing & Review
4
Your footage gets shaped into a clear, impactful video
Your story takes shape through detailed editing and creative assembly.
I carefully sort through all the footage, placing it on a timeline and selecting the strongest moments to tell your story clearly and confidently. I’ll also source any extra B-roll, imagery, or design elements needed to add context, depth, and interest.
This is where everything comes to life – with visual effects, colour grading, music (if needed), motion graphics, captions, and the creative touches that bring it all together.
You’ll receive a watermarked preview to review and request any final tweaks. Once you're completely happy, the final version will be exported, polished, and ready to use.
Step 5
Delivery & Add-Ons
5
Your video, ready to go — plus extras if needed
Once the final balance is paid, I’ll send you a high-quality copy of your finished video - ready to upload wherever you need it, such as your website, social media, presentations, or digital screens.
You can also add short, social-media-ready clips - each with a relevant title at the start - to help you post consistently and get more value from your main video. These are available as optional extras.
Adapting the Process to Your Project
The 5-step process above applies to most of the videos I offer - especially those involving scripting and on-location filming.
Some formats, like Animated Data & Info or Website Landing Page videos, follow a different approach tailored to their specific style and purpose. Not every project includes every step - the process is always adapted to fit your video type, your goals, and what feels best for your circumstances.